6 Steps to Create an Outstanding Marketing Plan [Free Templates]

While digging through ISO 27001 experts on LinkedIn, I came across Alexandre Blanc’s insights on AI in security. Naturally, I was intrigued.

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Who better to discus IAM, which forms the backbone of ISO frameworks and every security strategy? Identity & Access Management (IAM) is at the core of protecting sensitive data so that only the right people (or systems) have access to critical resources. Without it, organizations can face security breaches, compliance failures, and operational chaos.

It’s not surprising that the IAM industry is also going through an evolution due to the effects of AI. This brings us to questions like:

How much control should AI have? Where does human monitoring fit in? And can AI truly prevent risks like privilege creep?

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Alexandre Blanc, Advisor, ISO/IEC 27001 and 27701 Lead Implementer, and LinkedIn’s Top Voice in cybersecurity, shares his insights on the above and more! 

Your marketing plan's business summary should also include a SWOT analysis. This summarizes your business's strengths, weaknesses, opportunities, and threats (SWOT).

Creating a SWOT analysis is an important strategic exercise (and call me a marketing nerd, but I find it fun). It gives everyone involved a clear picture of the environment your business is working in and how it is doing within it.

It’s like a quick therapy or wellness check-up for business. You see where you’re at and perhaps even get to vent a bit before taking steps to improve things.

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Including a SWOT in your marketing plan reminds readers of what circumstances are being considered in your strategy.

Pro Tip: In my experience, it’s good to have stakeholders from every section of the business contribute to creating your SWOT analysis so that nothing is overlooked.

To become truly accurate, it requires thorough market research, data analysis, and competitive analysis.

Revisit your SWOT every time you work on your marketing plan, as your audience and competition will inevitably evolve.